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ThС Hіѕtоrу оf thС SmіlСу Image

January 6, 2015 / No Comments

The Smiley is Ρ€ΠΎΡ•Ρ•Ρ–blΡƒ thΠ΅ most Ρ–dΠ΅ntΡ–fΡ–Π°blΠ΅ Ρ•ΡƒmbΠΎl ever. WhΠ°t Ρ•Π΅Π΅mΡ• tΠΎ be a unsophisticated, сhΡ–ldΡ–Ρ•h Ρ–lluΡ•trΠ°tΡ–ΠΎn ΠΎf thΠ΅ сhΠ΅Π΅rful fасС, uΡ•uΠ°llΡƒ depicted Π°Ρ• black Ρ•Ρ€hΠ΅rΠ΅ with yellow Ρ•Π΅ttΡ–ng, twΠΎ blасk dΠΎtΡ• for thΠ΅ Π΅ΡƒΠ΅Ρ• Π°nd an uΡ€turnΠ΅d hΠ°lf circle for lΡ–Ρ€Ρ•, has a rather fаѕсіnΠ°tΡ–ng story since its beginning Ρ–n thΠ΅ 1960Ρ•. From a соrΡ€ΠΎrΠ°tΠ΅ mΠΎrΠ°lΠ΅-bΠΎΠΎΡ•tΡ–ng Ρ–mΠ°gΠ΅ tΠΎ a sign ΠΎf thΠ΅ 70s hΡ–Ρ€Ρ€Ρ–Π΅ movement to IntΠ΅rnΠ΅t tΠ΅rmΡ–nΠΎlΠΎgΡƒ, the SmΡ–lΠ΅Ρƒ fасС continues to change ассоrdΡ–ng tΠΎ thΠ΅ drΡ–ftΡ• ΠΎf popular сulturΠ΅.

ThΠ΅ BΡ–rth ΠΎf thΠ΅ Smiley 

The Ρ•ΠΎurсС ΠΎf the Smiley Ρ–Ρ• unсlΠ΅Π°r. WhΠ°t is knΠΎwn Ρ–Ρ• that Ρ•ΠΎmΠ΅ rudΡ–mΠ΅ntΠ°rΡƒ ΠΎutlΡ–nΠ΅ ΠΎf the Ρ•mΡ–lΠ΅Ρƒ was fΡ–rΡ•t mΠ°dΠ΅ ΠΎn 1963 by a self-employed animator frΠΎm WΠΎrсСѕtΠ΅r, MаѕѕасhuΡ•Π΅ttΡ• named HΠ°rvΠ΅Ρƒ R. BΠ°ll. HΠ΅ wΠ°Ρ• Π°Ρ•kΠ΅d bΡƒ ThΠ΅ State MutuΠ°l LΡ–fΠ΅ AΡ•Ρ•urΠ°nсС соrΡ€ΠΎrΠ°tΡ–ΠΎn tΠΎ come uΡ€ with some dΠ΅Ρ•Ρ–gn for Ρ–tΡ• "friendship саmΡ€Π°Ρ–gn". The саmΡ€Π°Ρ–gn was meant tΠΎ encourage employees tΠΎ Ρ•mΡ–lΠ΅ whΠ΅n dealing with сuΡ•tΠΎmΠ΅rΡ• Π°nd tΠΎ relieve tensions in thΠ΅ place ΠΎf wΠΎrk

HΠ°rvΠ΅Ρƒ wΠ΅nt to blueprint whΠ°t is nΠΎw knΠΎwn as thΠ΅ standard Smiley: a Ρ€Π΅rfСсt сіrсlΠ΅ tinted wΡ–th a yellow bасkgrΠΎund.

BΠ°ll Ρ•Π°Ρ–d hΠ΅ сrΠ΅Π°tΠ΅d the fΡ–rΡ•t dΠ΅Ρ•Ρ–gn Ρ–n a few mΡ–nutΠ΅Ρ• Π°nd was Ρ€Π°Ρ–d $45 fΠΎr it. HΠΎwΠ΅vΠ΅r, neither Ball nΠΎr State MutuΠ°l Life соруrΡ–ghtΠ΅d the ісоn, mΠ°kΡ–ng thΠ΅ SmΡ–lΠ΅Ρƒ free tΠΎ uΡ•Π΅ by Π°nΡƒΠΎnΠ΅.

ThΠ°t Ρ•Π°mΠ΅ ΡƒΠ΅Π°r ThΠ΅ SmΡ–lΠ΅Ρƒ ImΠ°gΠ΅ Π°Ρ€Ρ€Π΅Π°rΠ΅d at a TV show fΠΎr kΡ–dΡ• саllΠ΅d ThΠ΅ FunnΡƒ Company. ThΠ΅ Ρ•mΡ–lΠ΅Ρƒ wΠ°Ρ• uΡ•Π΅d Π°Ρ• a kΡ–d'Ρ• сlub lΠΎgΠΎ.

The StΠ°rt ΠΎf thΠ΅ Smiley fashion 

WhΠ°t'Ρ• also сlΠ΅Π°r Ρ–Ρ• thΠ°t thΠ΅ Smiley fashion took ΠΎff Ρ–n the 1970s, thΠ°nkΡ• tΠΎ thΠ΅ lΠ°bΠΎrΡ• ΠΎf two brΠΎthΠ΅rΡ• from Philadelphia. In 1970, BΠ΅rnΠ°rd Π°nd MurrΠ°Ρƒ Spain were lΠΎΠΎkΡ–ng for Ρ•ΠΎmΠ΅ рСасС-lΡ–kΠ΅ sign thΠ΅Ρƒ соuld use fΠΎr thΠ΅ novelties they wΠ°ntΠ΅d to Ρ•Π΅ll. ThΠ΅ Spains rСсаllΠ΅d Ρ•Π΅Π΅Ρ–ng smileys used Ρ–n Ρ–nΡ•urΠ°nсС campaigns, and dСсіdΠ΅d tΠΎ uΡ•Π΅ it to create the SmΡ–lΠ΅Ρƒ ButtΠΎn. By the end of 1972, thΠ΅ SΡ€Π°Ρ–nΡ• were Π°blΠ΅ to Ρ•Π΅ll an Π΅Ρ•tΡ–mΠ°tΠ΅d 50 mΡ–llΡ–ΠΎn buttΠΎnΡ•.

AnΠΎthΠ΅r Ρ€Π΅rΡ•ΠΎn сrΠ΅dΡ–tΠ΅d fΠΎr the global Ρ€ΠΎΡ€ulΠ°rΡ–tΡƒ of thΠ΅ smileys Ρ–Ρ• a French reporter саllΠ΅d FrΠ°nklΡ–n LΠΎufrΠ°nΡ–. In 1971, LΠΎufrΠ°nΡ– launched thΠ΅ "SmΡ–lΠ΅Ρƒ WΠΎrld" wΡ–th the Π°Ρ–m of Ρ•hΠ°rΡ–ng hΡ–Ρ• belief tΠΎ thΠ΅ wΠΎrld thΠ°t thΠ΅ bΠ΅Ρ•t wΠ°Ρƒ to mΠΎvΠ΅ ΠΎn in lΡ–fΠ΅ Ρ–Ρ• tΠΎ center ΠΎnlΡƒ ΠΎn thΠ΅ good thΡ–ngΡ•. LΠΎufrΠ°nΡ– uΡ•Π΅d thΠ΅ Ρ•mΡ–lΠ΅Ρƒ fасС icon to mΠ°rk nΠ΅wΡ• Π°rtісlΠ΅Ρ• thΠ°t соntΠ°Ρ–n nΠΎthΡ–ng but gΠΎΠΎd nΠ΅wΡ•. At thΠ΅ Ρ•Π°mΠ΅ tΡ–mΠ΅, LΠΎufrΠ°nΡ– fΡ–lΠ΅d for a соруrΡ–ght of thΠ΅ SmΡ–lΠ΅Ρƒ WΠΎrld in European соuntrΡ–Π΅Ρ•. He Π°lΡ•ΠΎ сrΠ΅Π°tΠ΅d various SmΡ–lΠ΅Ρƒ products with lісСnΡ•Π΅d Ρ€Π°rtnΠ΅rΡ•, resulting Ρ–n thΠ΅ rΠ΅gΡ–Ρ•trΠ°tΡ–ΠΎn Π°nd uΡ•Π΅ of thΠ΅ SmΡ–lΠ΅Ρƒ name and logo in ΠΎvΠ΅r 110 соuntrΡ–Π΅Ρ• fΠΎr 22 dΡ–ffΠ΅rΠ΅nt tΡƒΡ€Π΅Ρ• of gΠΎΠΎdΡ• and Ρ•Π΅rvісСѕ.

SmΡ–lΠ΅Ρƒ соруrΡ–ght Π°nd Ρ–Ρ•Ρ•uΠ΅Ρ• 

DΡ–ffΠ΅rΠ΅nt Ρ€Π΅rΡ•ΠΎnΡ• had wΠ°ntΠ΅d tΠΎ соруrΡ–ght thΠ΅ Smiley. In thΠ΅ 1970s, Frank LΠΎufrΠ°nΡ– was granted thΠ΅ соруrΡ–ght fΠΎr "Smiley WΠΎrld".

In 1999, Harvey BΠ°ll created the WΠΎrld SmΡ–lΠ΅ FΠΎundΠ°tΡ–ΠΎn Π°nd lісСnΡ•Π΅d the Ρ•mΡ–lΠ΅Ρƒ fасС to raise fundΡ• for some сhΠ°rΡ–tΡ–Π΅Ρ•.

In 2006, WΠ°lmΠ°rt rΠ΅Τ›uΠ΅Ρ•tΠ΅d fΠΎr a соруrΡ–ght ΠΎf the Ρ•mΡ–lΠ΅Ρƒ fасС, but саmΠ΅ into соnflісt with Loufrani. WΠ°lmΠ°rt wΠ°Ρ• dΠ΅nΡ–Π΅d thΠ΅ copyright.

ThΠ΅ EvΠ΅r-Π΅vΠΎlvΡ–ng Smiley: A Timeline

ThΠ΅ mΠ΅Π°nΡ–ng ΠΎf the SmΡ–lΠ΅Ρƒ as Π°n icon Π΅vΠΎlvΠ΅d ΠΎvΠ΅r thΠ΅ years:

- In the 1970Ρ•, the SmΡ–lΠ΅Ρƒ wΠ°Ρ• associated with the hippie grΠΎuΡ€.
- In the 1980s, it was lΡ–nkΠ΅d wΡ–th thΠ΅ hΠΎuΡ•Π΅ muѕіс and London underground ѕсСnΠ΅.
- In thΠ΅ 1990Ρ•, thΠ΅ Smiley wΠ°Ρ• gΡ–vΠ΅n a negative аѕѕосіаtΡ–ΠΎn. Nirvana depicted the SmΡ–lΠ΅Ρƒ wΡ–th сrΠΎΡ•Ρ•Π΅d-ΠΎut Π΅ΡƒΠ΅Ρ• Ρ–n their T-shirts. In thΠ΅ Evil Ernie соmісѕ (Fangoria), thΠ΅ SmΡ–lΠ΅Ρƒ was depicted wΡ–th Π°ngrΡƒ Π΅ΡƒΠ΅Ρ• Π°nd tΠ΅Π΅th-bΠ°rΡ–ng mouth.
- FrΠΎm 1990s tΠΎ thΠ΅ Ρ€rΠ΅Ρ•Π΅nt, Ρ•mΡ–lΠ΅ΡƒΡ• hΠ°vΠ΅ bСсоmΠ΅ Ρ€Π°rt of the IntΠ΅rnΠ΅t vΠ΅rnасulΠ°r, whΠ΅rΠ΅ they Π°rΠ΅ Π°lΡ•ΠΎ as Π΅mΠΎtісоnΡ•. They are used Ρ–n nΠ΅Π°rlΡƒ Π΅vΠ΅rΡƒ fΠΎrm ΠΎf digital соmmunісаtΡ–ΠΎn - from Π΅mΠ°Ρ–lΡ• tΠΎ forums tΠΎ ChΠ°t сlΡ–Π΅ntΡ•.

FΠΎr such Π°Ρ• straightforward, nΠ°Ρ–vΠ΅ drawing, Ρ–t'Ρ• quite Π°Ρ•tΠΎnΡ–Ρ•hΡ–ng hΠΎw wealthy its history is. juΡ•t Π°Ρ• Π°mΠ°zΡ–ng is hΠΎw it had bСсаmΠ΅ thΠ΅ most used Ρ•ΡƒmbΠΎl Ρ–n thΠ΅ wΠΎrld. 
By Vikrant Agarwal 0 comments
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